Summer saw Budapest Airport stage its fourth international Trinity campaign, introducing the arrival of M&M’s’ latest limited edition, M&M’s Salted Caramel. The Hungarian gateway joined forces with its retail partners to unveil the new flavour of the famous M&M’s brand, giving passengers passing through the terminal a new taste experience.
Organising its first Trinity campaign with Diageo’s Johnnie Walker almost 10 years ago, Budapest continues to see notable success by upholding the tradition of the promotional opportunity, wholly embracing both local and international brands. Working in partnership with concessionaire Heinemann Duty Free and Mars Wrigley, the capital city airport once again utilised Skycourt, the retail platform at the heart of departures, to showcase the muchanticipated confectionery. Making the promotion the focal point of all passing through the gateway, passengers enjoyed the chance to taste the M&M’s Salted caramel and catch the moment on camera.
“With each and every Trinity campaign the airport has organised, our aim is to not only catch the eye of the traveller but also entertain them – give them something to remember the product by,” explains Kam Jandu, CCO, Budapest Airport. “The M&M’s promotion was our fourth international Trinity, but our first non-alcoholic, which of course allowed us to invite our wide range of passengers to join us and broaden the horizons for product knowledge,” adds Jandu.
“The Trinity model allows us all to pursue a common goal: to make the flying journey a truly pleasant experience for all our customers,” says Ildikó Jankovich, Managing Director, Heinemann Budapest. “For us as retailers this means remaining a driver of innovation in travel retail and continuing to surprise travellers with outstanding offers and ideas. The M&M’s trinity promotion was the first one at Budapest Airport with an international confectionery supplier, matching perfectly with our philosophy of supporting our customers at all touchpoints on their route, with individually tailored services and offers. Thus we are happy to be carrying out the launch of the limited edition: M&M’s Salted Caramel.”
Quelle: Budapest Airport
